![](https://cdn.myportfolio.com/b1702a82-7f14-47a9-894f-c018b73efb9d/619bb2d9-0442-44c0-98ee-e7bbf2fd503d_rw_1920.jpg?h=83bf18ffe830db0d113244759c48ef2d)
The Challenge:
Confronting the inconvenience of lengthy waits at the Apple Store, disrupting the user experience and leaving customers feeling frustrated by unpredictability.
![](https://cdn.myportfolio.com/b1702a82-7f14-47a9-894f-c018b73efb9d/02fc9182-d8d8-4f94-bf78-edaa86d915a5_rw_1200.jpg?h=1fb17317ddaa40d870e54af4f345fbfb)
![](https://cdn.myportfolio.com/b1702a82-7f14-47a9-894f-c018b73efb9d/d304d557-6020-4806-bb31-d3b4c1cc68e3_rw_1200.jpg?h=3808b9df138b8f181fb5181c4e4f9aea)
The Approach:
Elevating the Apple Store experience, I seamlessly blended design thinking with on-site research, resulting in an interface that seamlessly facilitates Genius Bar session bookings.
Key Steps:
• Integrated Journey Maps, User Personas, and Wireframes
• Conducted On-Site Research and Utilized Empathy Maps
• Aligned Design with Apple Guidelines
• Established a Distinctive Style Guide
• Ensured Cohesive User Interface
• Focused on Seamless Genius Bar Session Bookings
The Result:
A user-centric app that transforms the Apple Store experience, providing a streamlined interface for Genius Bar session bookings and ensuring a cohesive, visually appealing journey.
Key Achievements:
• Seamless Integration of Journey Maps, User Personas, and Wireframes
• Informed Design through On-Site Research and Empathy Maps
• Adherence to Apple Guidelines for a Distinctive Style Guide
• Creation of a Cohesive User Interface
• Effortless Booking of Genius Bar Sessions
![](https://cdn.myportfolio.com/b1702a82-7f14-47a9-894f-c018b73efb9d/83de1538-94b8-468e-81f4-f07c435e1af1_rw_1920.png?h=ee70054879d9b90519630f31ca766dab)
![](https://cdn.myportfolio.com/b1702a82-7f14-47a9-894f-c018b73efb9d/1f1e2e15-f8da-44f0-ab36-24374f216ae3_rw_1920.jpg?h=6c409ef2c5afcabc1d6a94a0a2e0dbd6)
![](https://cdn.myportfolio.com/b1702a82-7f14-47a9-894f-c018b73efb9d/f2f1791b-02f7-4228-9833-5e2aa40b08f0_rw_1920.jpg?h=c51207c8362fd586335b2fe348812994)
![](https://cdn.myportfolio.com/b1702a82-7f14-47a9-894f-c018b73efb9d/878e310f-750a-4bdd-8045-c20edacd858a_rw_1200.jpg?h=1d3943b5dd53a940e6935812fa3d12d4)
![Empathy Map](https://cdn.myportfolio.com/b1702a82-7f14-47a9-894f-c018b73efb9d/53486352-d345-4e9c-9705-0fd02f90c9eb_rw_1200.jpg?h=89c1449b93cca0a863d6837f6a601c31)
Empathy Map
![ERAF](https://cdn.myportfolio.com/b1702a82-7f14-47a9-894f-c018b73efb9d/794f4b80-eb53-4d7f-a445-6dab340b4f28_rw_1200.jpg?h=801daba0ea7d3784fece98f1246e4a81)
ERAF
![Journey Map](https://cdn.myportfolio.com/b1702a82-7f14-47a9-894f-c018b73efb9d/69540cca-14d8-4491-9890-cc54bec8981e_rw_1920.jpg?h=bcf2ecf0af6f25acfad3f65ba8b3e8b9)
Journey Map
![User Flow - Medium Fidelity](https://cdn.myportfolio.com/b1702a82-7f14-47a9-894f-c018b73efb9d/635a07b5-cfbe-4f7a-a251-488ee18d5efd_rw_1920.jpg?h=7a2de272219c133eca221a8dd6ddaffc)
User Flow - Medium Fidelity
![User Flow - Medium Fidelity](https://cdn.myportfolio.com/b1702a82-7f14-47a9-894f-c018b73efb9d/6d467f0f-ac74-4390-8aab-c700c8178e01_rw_3840.jpg?h=e6ee9f39a7eb25ed250cf9e6626e12b7)
User Flow - Medium Fidelity
![User Flow - Hi-Fi](https://cdn.myportfolio.com/b1702a82-7f14-47a9-894f-c018b73efb9d/193045da-f999-4603-825b-19832ab2186b_rw_1920.png?h=373d2ecd95aa2c077b07c490cc412c55)
User Flow - Hi-Fi
![](https://cdn.myportfolio.com/b1702a82-7f14-47a9-894f-c018b73efb9d/530456d2-1297-4b93-97d7-f09419509abc_rw_600.jpg?h=6e7cfbc7fe955980874cde6df1b0dd7b)
![](https://cdn.myportfolio.com/b1702a82-7f14-47a9-894f-c018b73efb9d/f3037b15-2290-41b2-b479-08f250ce84a4_rw_600.jpg?h=d7518816f089a60291d87d02a7eda144)
![](https://cdn.myportfolio.com/b1702a82-7f14-47a9-894f-c018b73efb9d/2b26cb5c-c695-44a4-941b-bfcd8b0961d8_rw_1200.jpg?h=944a023f39fe1a419798315e5db51d0e)
![](https://cdn.myportfolio.com/b1702a82-7f14-47a9-894f-c018b73efb9d/ac8f602c-8aaf-4c78-9e21-1f843921cb20_rw_1920.jpg?h=f66a1b34f285765766d4b69471b82020)
![](https://cdn.myportfolio.com/b1702a82-7f14-47a9-894f-c018b73efb9d/522ba689-e897-4c0d-a190-5bdb07baaa1b_rw_600.jpg?h=04273f3ab9100ef2930aea874a3b290f)
![](https://cdn.myportfolio.com/b1702a82-7f14-47a9-894f-c018b73efb9d/2b68296e-df63-473c-9ef0-3fd7043d4003_rw_1200.jpg?h=c4a73c922378976a8ab7a93eb8747384)
![](https://cdn.myportfolio.com/b1702a82-7f14-47a9-894f-c018b73efb9d/888fb2b9-a1dc-44f2-aa9d-b7f9b8823e48_rw_1920.jpg?h=af1c54f6867c75f95cf9043a5750b6fa)
![](https://cdn.myportfolio.com/b1702a82-7f14-47a9-894f-c018b73efb9d/e0ce9d76-187f-42c2-aac9-2c4dda86ea67_rw_1200.jpg?h=4fa94a9faab5fa04a5bb39fc901524f9)
![](https://cdn.myportfolio.com/b1702a82-7f14-47a9-894f-c018b73efb9d/0ff50af3-6c4a-4e99-a02b-e559d65b2de9_rw_1200.jpg?h=2cd21e5b80218e334fce2ad90ab4eb61)
![Style Tiles](https://cdn.myportfolio.com/b1702a82-7f14-47a9-894f-c018b73efb9d/948d36c5-200b-49b2-9cf2-5421b5df8bb2_rw_1920.jpg?h=edd7d41525f66ac562cddcd8e3cf4401)