The Challenge:
Confronting the inconvenience of lengthy waits at the Apple Store, disrupting the user experience and leaving customers feeling frustrated by unpredictability.
The Approach:
Elevating the Apple Store experience, I seamlessly blended design thinking with on-site research, resulting in an interface that seamlessly facilitates Genius Bar session bookings.
Key Steps:
• Integrated Journey Maps, User Personas, and Wireframes
• Conducted On-Site Research and Utilized Empathy Maps
• Aligned Design with Apple Guidelines
• Established a Distinctive Style Guide
• Ensured Cohesive User Interface
• Focused on Seamless Genius Bar Session Bookings
The Result:
A user-centric app that transforms the Apple Store experience, providing a streamlined interface for Genius Bar session bookings and ensuring a cohesive, visually appealing journey.
Key Achievements:
• Seamless Integration of Journey Maps, User Personas, and Wireframes
• Informed Design through On-Site Research and Empathy Maps
• Adherence to Apple Guidelines for a Distinctive Style Guide
• Creation of a Cohesive User Interface
• Effortless Booking of Genius Bar Sessions
Empathy Map
ERAF
Journey Map
User Flow - Medium Fidelity
User Flow - Medium Fidelity
User Flow - Hi-Fi
